Sunday, September 21, 2008

Toyota iQ Inspires Royal College of Art’s Design Competition

Toyota iQ Inspires Royal College of Art’s Design Competition

In what appears to be more of a promotional gig than anything else, Toyota has marked the launch of the new iQ minicar in the UK by forming a new partnership with London’s Royal Collage of Art. The partnership will primarily involve a design competition involving students and college alumni exploring what Toyota calls, ‘intelligent urban living design’ with the new iQ minicar providing the ‘necessary’ inspiration. The winning designs will be shown in a special exhibition in early 2009. Hit the jump to see pictures of the iQ on display at the Royal College of Art.

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