Thursday, September 18, 2008

Ferrari to Perform World Premiere of California in Maranello and Los Angeles today

Ferrari to Perform World Premiere of California in Maranello and Los Angeles today



For the first time in the Prancing Horse's history, Ferrari will perform the world debut of a new model, the 2009 California, simultaneously at its headquarters in Maranello and Los Angeles while enthusiasts will be able to watch the event live on the company’s dedicated website at www.ferraricalifornia.com from 22.00 Italian time or 16.00 EST for those living in the States. The presentation, which comes ahead of the California’s official unveiling at the Paris Show in October, will be watched by more than 1,000 special guests from all over the world inside Ferrari’s new production line building designed by French architect Jean Nouvel, in Maranello.

In addition to President Luca di Montezemolo, the event will also be attended by the Scuderia Ferrari drivers, Kimi Räikkönen and Felipe Massa while Michael Schumacher will also be on hand, having been involved since the early stages in the development of the Ferrari California

Here in the States, Ferrari’s new model that sports a front mounted 8-cylinder engine and a retractable folding hard top, will be presented at Santa Monica Private Airport, just outside Los Angeles during a ceremony attended by a further 1,000 invited guests from all over the American continent.

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